Woodie’s launch their seventh annual Woodie’s Heroes campaign

As Woodie’s launch their seventh annual Woodie’s Heroes campaign, their hope is to have their biggest and best year of fundraising to date so that they can help four heroic Irish charities continue their brilliant work. The campaign kicks off from Sunday 18th July, running all the way through to Saturday 14th August and will support Down Syndrome Ireland, Barnardos, Autism Assistance Dogs Ireland, and ISPCC Childline.

Over the last six years, Woodie’s Heroes has already raised almost €2million for children’s charities. Last year, Woodie’s Heroes surpassed its target of €250,000 and raised over €417,000 for children’s charities despite the challenges faced by the communities around Ireland due to COVID-19. This summer, Woodie’s will build on this success and hope to reach their goal of €500,000 thanks to the generosity of their customers and suppliers, and the support and enthusiasm of Team Woodie’s.

Keep your eyes peeled as you tune into your favourite shows this summer too, as Woodie’s have created another wonderful ad following on from their heartwarming Christmas ad featuring Mrs Higgins and their adorable summer ad with budding gardener Liam. Watch their new Woodie’s Heroes ad that recognises their four chosen charities as a light that is always on, day and night, looking out for the children of Ireland and their families.

It is now easier than ever to donate to Woodie’s Heroes:

• You can show your support by donating at the till in-store by adding €1, €2 or €5 to your bill.
• You can donate online at woodies.ie.
• You can now text to donate €4 to one of the Woodie’s Heroes charities.

Simply text one of the below keywords to 50300 to donate €4.*
o ISPCC to 50300
o Barnardos to 50300
o AADI to 50300
o DSI to 50300

*Each text cost €4. Our charities will receive a minimum of €3.60. Service Provider is Like Charity.

Helpline 076 6805278.

Two teams of Woodie’s Heroes cyclists will also undertake a 2,000km cycle around the country over six days in August, putting in the hard miles for a wonderful cause. The teams will visit all 35 Woodie’s stores and collect their fundraising cheques for the charities. Woodie’s CEO Declan Ronayne said: “It’s hard to believe we are launching Woodie’s Heroes for a seventh year. 2021 has again been a tough year for the charity sector and we know that our four chosen charities really need our help. To date, the passion, energy, determination and enthusiasm of Team Woodie’s has raised nearly €2 million for children’s charities. I have no doubt that 2021 will be our best year yet!’

Down Syndrome Ireland ambassadors Quinn and Éire:

Quinn and Éire (6) are identical twins from Dublin who are the Woodie’s Heroes ambassadors for Down Syndrome Ireland (DSI) for 2021. Quinn and Éire are starting Junior Infants in September and are very excited to begin their journey to big school with the support of DSI. The twins started attending DSI’s early intervention services in their local centre at Cheeverstown aged one with their mum Maria. Now, they are ready to take their next steps with the charity’s national Early Year Education Programme.

The Early Years Education Programme helps ensure playschools and primary schools are an inclusive environment for everyone and they offer additional training and resources to teachers, SNAs and parents. When the twins started playschool, a member of the DSI team came out to the playschool over a number of weeks to train the teachers and staff in the charity’s ‘See & Sign’ programme. With this training, the team at the playschool could communicate with Quinn and Éire more effectively. Regular conferences and webinars and DSI’s Parent and Toddler groups have also been a great way for mums like Maria to meet other parents and share any resources or advice.

As the girls start primary school, DSI will help once again in Quinn and Éire’s transition from preschool to primary school as part of the all-through-life supports and services provided to families like Quinn and Éire’s across Ireland. With a small team of specialists in the areas of health, speech and language, early development, education, employment and adult advocacy issues, DSI ensures all people with Down syndrome and their families are supported throughout all stages of their lives.

Funds raised by Woodie’s Heroes will help The Early Years Education programme continue to support over 400 children like Quinn and Éire at all points of their early years education. Throughout COVID-19, DSI also provided 500 New Parent & Toddler online sessions and 30 Webinars on Transition to School & Online training to Pre School. DSI need to raise €4.8million to continue their great work so this year’s Woodie’s Heroes will strive to contribute as much as possible to this fundraising goal.